We're thrilled to invite you to Brick Works Birmingham, an exclusive evening hosted by the Brick Development Association in partnership with IG Masonry Support.
Join us on Thursday 25th June 2026 at the EH Smith Design Centre, for an evening filled with networking, insights, and celebration of clay brick architecture. This is a unique opportunity to connect with industry peers and explore the latest in brick innovation - we look forward to seeing you there!
What's Included?
Event Details
Venue: EH Smith Design Centre, 312 – 314 Bradford Street, Birmingham, B5 6ET
When: 5.30 PM - 8.30 PM
Join IG Masonry Support and Howells as they present Pershore Junction, a contemporary student accommodation development in Stirchley, Birmingham, designed to support the growing student populations of Aston University, University College Birmingham, and Birmingham City University.
Delivered on a former BT brownfield site for Alumno Developments, the 167-bed scheme combines studios, leisure facilities, retail space, and landscaped communal areas within a striking architectural form that responds sensitively to its surrounding Victorian neighbourhood.
Targeting a BREEAM ‘Excellent’ rating, Pershore Junction features expertly detailed red brickwork and terracotta elements, culminating in a distinctive curved bull-nose brick façade shaped by the site’s position between Pershore Road and Dogpool Lane. The project demonstrates how contemporary brick architecture can successfully combine sustainability, craftsmanship, and community-focused design.
Join Adam McPartland as he presents South Central Tower, a striking 30-storey residential development delivering 166 high-quality apartments. The scheme offers a mix of one, two, and three-bedroom homes, complemented by a range of shared amenities and commercial spaces to support vibrant city living.
Planning approval was secured in October 2020 following close engagement with Birmingham City Council’s design and planning teams.
The architectural approach reflects the distinctive character of this part of Birmingham, drawing inspiration from the city’s rich terracotta heritage. At the same time, the design incorporates a series of low-carbon strategies and technologies, ensuring the building is both environmentally responsible and future-ready.
The result is a development that not only responds to Birmingham’s historic identity but also contributes to its ongoing regeneration. The project is currently under construction, with completion anticipated in 2023.
