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ADVERTISING 2015

Brick. See the material difference is the newly launched innovative advertising campaign from the Brick Development Association (BDA). This year the BDA is focusing on the recognition of brick as the material of choice in today’s construction market.

To view the imagery scroll below and read more about this year’s advertising positioning.

4627 BDA- 2015 Advertsing- Architecture Today@A4 K.indd

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4627 BDA- 2015 Advertsing- Architects Journal@210x265 R.indd

4627 BDA- 2015 Advertsing- Architect Datafile@210x265 LAWN.indd

Brand new advertising campaign for 2015!

This year the BDA is focusing on the recognition of brick as the material of choice in today’s construction market.

The Brick Development Association has been in existence since 1946 and therefore features deeply embedded values of heritage and trust. However, throughout 2015 they are recognising forward thinking modern design, helping specifiers and users from the construction sector solve its problems within modern architecture using brick.

“The message is loud and clear as the campaign focuses on the benefits of using brick compared to competing cladding materials,” explains Viviane Williams, Design and Marketing Manager. “As Architects and designers continue to source modern and contemporary materials to enhance their designs, brick has perhaps been overlooked as traditional and uninspiring. However, the BDA is determined to set the record straight in 2015 once and for all, ensuring brick is recognised as the material of choice by architects, engineers, planners, specifiers, developers, landscapers, builders and property owners.”

Indeed, brick is a low maintenance, solid and permanent material that offers true longevity, and it’s hard to beat on price. With many elements of ancient brick buildings still standing today, brick is one of the only truly tried and tested construction materials known to man.

Viviane concludes: “Quite simply, we all love brick and it’s a favourite with architects and developers too.  After all, there is a great deal of choice with around 1200 brick types produced in the UK alone.  On versatility and pure aesthetics, few rivals come even close.  Not only are brick buildings warm and secure, they are versatile and can be extended and adapted easily, cost little to maintain and offer long term building performance.”

This targeted advertising campaign runs alongside a dedicated PR programme and the annual Brick Awards event, not to mention direct mail and educational seminars.  You will not fail to see the BDA’s dedication and commitment to making the construction industry realise the material difference in brick.

If you would like to be more closely involved with the campaign or have any contributions, check out the website www.brick.org.uk, which allows both building professionals and the public to get the best out of brick. Not only is the site an impressive showcase for brick, with inspirational projects from around the world, showing pioneering brickwork design and specification, it also provides design advice, great brick case studies and technical downloads.

 

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